Let’s β-test your technology.

Old habits die hard, even harder when potential customers can’t clearly envision the benefits of your technology.

β testing makes explicit where your product fits in customer workflow. And there is nothing more validating than published research making successful—and citable—use of your product: scientists want to hear from other scientists about how your technology can make their research more successful.

Moreover, direct user feedback can be extremely valuable in refining your sales and marketing approach.

Exeter can help you identify potential β testers and approach them on your behalf. We can help you increase mentions of your product in the scientific literature.

Let’s talk about it.